Team Thayer Property Servicing

When you begin looking at the listings for homes – whether you are a buyer or a seller – you may come across a type of pricing structure you have never seen before.  This pricing strategy is known as value range pricing.  Instead of listing a property at a fixed price, you may discover that a seller is listing his or her property using value range pricing – indicating that offers will be entertained between a low number and a high number. This may seem strange, but some real estate agents swear by it. The term value range pricing can also be called other things including “range pricing”, “variable pricing” and “value range marketing”. Over the years I have had numerous clients ask me “what is value range pricing”? Whether you use it is up to you, but it is one alternative approach to home sales that may be nothing more than a gimmick. Frankly, I am not a fan of this pricing tactic because of the deception it creates with buyers. I will however, give you both sides as t...